CapTex Tri Taps EIGHT Beer as Official Beer Sponsor

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Finish line festival to feature new Austin based independent beer brand

High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Ascension Seton CapTex Tri.  This inaugural agreement means EIGHT Beer will feature its Texas-brewed beer at the finish line festival’s beer garden for finishers aged 21 and up.  The 31st annual CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023.  

“As an avid triathlete myself, I couldn’t be more thrilled that EIGHT is the new official beer sponsor of the CapTex Tri. The tri community is one that we admire greatly at EIGHT for their hard work and dedication. We’re excited to raise an EIGHT in celebration with everyone after the race.” – Ruchi Desai, EIGHT Co-Founder and Co-CEO

EIGHT, founded by NFL legend and lifelong fitness enthusiast Troy Aikman is a light lager brewed with organic grains and no added adjuncts, fillers, or preservatives, 90 calories and 2.6g carbs per 12 oz serving.  EIGHT will be available to finishers and spectators in the EIGHT Beer Garden at the finish line festival for CapTex Tri. The EIGHT Beer Garden will provide runners and their friends and family a place to gather, relax and enjoy a cold EIGHT post-race.  EIGHT branded swag will also be available in the post-race festivities.  In addition, samples will be provided to those 21 and older at the Health and Fitness Expo at Palmer Events Center on May 28th, 2023.

“EIGHT, based in Austin, is brewed for those who never settle, making them the perfect beer partner for Austin’s only downtown triathlon,” said Megan Frausto, partnership manager of High Five Events. “We are excited to see all our triathletes celebrate with an EIGHT on Memorial Day.”

CapTex Tri celebrated its 30th anniversary last year with a sold out crowd.  This year is on track to be the biggest on record.  The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri.  In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions.  CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023 with a Health and Fitness Expo on May 28th.  Participant registration can be found HERE.  Exhibitor registration is still open for the expo and race day.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years’ combined experience organizing large events across different venue types in a variety of locations.  The company has landed on Inc. 500 fastest growing companies in both 2019 and 2020.  

About EIGHT: NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by NFL legend and lifelong fitness enthusiast Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Because how we do one thing is how we do everything-whatever you’re after; cheers to the chase. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to All.  Follow EIGHT @drinkEIGHTbeer on Instagram

The Ascension Seton CapTex Tri and evamor Enhance Partnership

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The alkaline water company will hydrate triathletes at the expo and finish line

The Ascension Seton CapTex Tri welcomes evamor for the second year in a row as Official Water sponsor.  In addition to providing water to all finishers, the company will keep staff and volunteers hydrated as well as offer the public a chance to try the water at the Health & Fitness expo.  CapTex Tri, owned and produced by High Five Events, takes place on Memorial Day, May 29, 2023 in downtown Austin, Texas.

“Our partnership with High Five Events has been seamless and smooth from their hard work behind the scenes. We have the opportunity to reach triathletes of all levels/fitness enthusiasts and their friends and family from Texas and beyond.  The evamor team is excited for Memorial Day weekend.” – Brooke Oliver, Field Marketing Manager – TX, OK and LA

The company will provide finish line water for participants of all the triathlon distances once they cross the finish line, and head to celebrate in the finish line festival.

“We’re thrilled that CapTex Tri is partnering up with evamor once again to keep participants hydrated and refreshed at the finish line and expo,” said Megan Frausto, partnership manager of High Five Events.  “Their water is the best and we can’t get enough of it.  In fact, we drink it all year round at our office.  So, we’re positive that our participants will love it too!”

In addition to finish line water, evamor will be handing out their bottles of water at the Health and Fitness expo at Palmer Events Center in Austin on May 28 from 10 AM to 5 PM.   Attendees are encouraged to stop by their photo booth for free souvenir photos with the 360 camera that can be shared with friends and family.  The expo is free and open to the public.  

CapTex Tri celebrated its 30th anniversary last year with a sold out crowd.  This year is on track to be the biggest on record.  The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri.  In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions.  CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023 with a Health and Fitness Expo on May 28th.  Participant registration can be found HERE.  Exhibitor registration is still open for the expo and race day.

About evamor:  evamor water comes from a rare, single source protected deep in the Earth— delivering a fresh taste and all-natural, high alkalinity every time.

The Ascension Seton CapTex Tri and Super Coffee Re-Energize Partnership Deal

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The no added sugar bottled coffee brand brings more positive energy to race weekend

The Ascension Seton CapTex Tri and Super Coffee have partnered up for the second year in a row.  The Austin based company is the Official Coffee of CapTex Tri, Austin’s only downtown triathlon.  The event is owned and produced by High Five Events and takes place on Memorial Day, May 29, 2023.

“CapTex Tri is Super Coffee’s favorite event in the country every year! It’s fun, it’s fast, and it’s in the heart of Austin on Memorial Day. ” – Jimmy DeCicco, Chief Brand Officer of Super Coffee

Super Coffee, headquartered in Austin, Texas is the third largest bottled coffee in the US behind Starbucks and Dunkin.  Founded by three health-conscious brothers, Super Coffee’s sugar free formula blends protein with healthy fats and two cups of coffee for a low-calorie energy boost.

“We are excited to have Super Coffee back bringing positive energy to Austin’s premier triathlon,” said Megan Frausto, partnership manager of High Five Events “Their commitment to sustained energy without sugar ensures our participants can be energized with the best.”

Super Coffee will be keeping volunteers energized, and sampling its lineup at the Ascension Seton CapTex Tri Health and Fitness Expo at Palmer Events Center in Austin on May 28 from 10 AM to 6 PM.  The expo is free and open to the public.  Athletes and spectators can try it once again in the Super Coffee tent at the Finish Line Festival on Monday, May 29 from 9 AM to 2 PM. 

CapTex Tri celebrated its 30th anniversary last year with a sold out crowd.  This year is on track to be the biggest on record.  The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri.  In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions.  CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023 with a Health and Fitness Expo on May 28th.  Participant registration can be found HERE.  Exhibitor registration is still open for the expo and race day.

About Super Coffee:  Super Coffee was founded in 2015 by Jimmy, Jake, and Jordan DeCicco. As collegiate student-athletes, the DeCicco brothers were tired of drinking unhealthy bottled coffees and energy drinks loaded with sugar and calories. Super Coffee’s sugar free formula blends protein with healthy fats from coconut oil and two cups of coffee in every bottle for a low-calorie energy boost. Based in Austin, TX with over 100 employees nationwide, Super Coffee is the third largest bottled coffee in the US behind Starbucks and Dunkin.

GU Energy Labs and Ascension Seton CapTex Tri Fortify Partnership

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The athlete nutrition company will fuel triathletes on course

The Ascension Seton CapTex Tri is excited to renew its partnership with GU Energy Labs.  The company will be the official Energy Gel and Chews sponsor once again for the event, providing on-course nutrition for participants of the numerous triathlon distances.  CapTex Tri, owned and produced by High Five Events, takes place on Memorial Day, May 29th in downtown Austin, Texas.

“GU Energy Labs is looking forward to fueling triathletes this Memorial Day weekend for the CapTex Triathlon!  On course will be our Energy Chews and Energy Gels.  We encourage all athletes to upcycle their sports nutrition wrappers at official TerraCycle drop off locations during the race! “ – Caroline Cueter, GU Energy Labs Event Marketing Specialist

GU will refuel participants at all three aid stations on course. Participants will select from Lemon Sublime and Vanilla Bean (Caffeine) flavor Energy Gels, or Orange EnergyChews.

“GU’s partnership allows our participants to have access to on course nutrition that will keep them performing their best,” said Megan Frausto, partnership manager of High Five Events.  “The nutrition science behind their products to optimize athlete potential shines through, and we appreciate their long time partnership.”

CapTex Tri celebrated its 30th anniversary last year with a sold out crowd.  This year is on track to be the biggest on record.  The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri.  In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions.  CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023, with a Health and Fitness Expo on May 28th.  Participant registration can be found HERE.  Exhibitor registration is still open for the expo and race day.

About GU Energy Labs:  GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy, and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

Exhibitor Registration Now Open for 2023 CapTex Tri Expo

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Two-Day Event in Austin Highlights Health & Fitness Entities

AUSTIN, Texas, April 11, 2023 – High Five Events, one of the largest event production companies in the US, announces the opening of exhibitor registration for the 2023 CapTex Tri Expo. This two day event provides exhibitors with the opportunity to showcase and sell their products and services to an expected 5,000 attendees, including participants, their friends and family, and the general public. The CapTex Tri Expo takes place on Sunday, May 28th, 2023 from 10 AM to 6 PM at Palmer Events Center in downtown Austin.  Race day is Memorial Day, Monday, May 29th, 2023, also in downtown Austin with finish line spaces available.

“The CapTex Tri expo is one of a kind due to CapTex Tri’s exclusivity as the only downtown triathlon in Austin,” said Megan Frausto partnership manager of High Five Events. “ This compound with the fun energy of Memorial Day weekend makes the expo electric. We are inviting  exhibitors and partners to participate in the festivities of race weekend.”

Exhibitor booths will be available at the 2023 CapTex Tri Expo and Finish Line Festival for businesses and nonprofits that are relevant to health and fitness. This event is ideal for those interested in learning about triathlon, running and health-related products and services. Interested entities can check the price breakdown and booth information on the website. For further queries, contact Debra Saleny, Expo Coordinator, at [email protected].

CapTex Tri, Austin’s only downtown triathlon and one of the biggest triathlons in the US, celebrates its 32nd year running in 2023.  It features several event distances including Olympic, Sprint and Rookie. Participants can register on the website for the Memorial Day event.

Best Views in Austin

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Whether you’re a local or on vacation, Austin has some amazing views that you surely do not want to miss. Located on the edge of the Hill Country, the capital of Texas offers stunning scenic views year-round loved by residents and tourists alike.

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Train Your Brain: Build Mental Toughness

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Build mental toughness and explore what you’re capable of accomplishing

It’s easy to get wrapped up in the latest gear and training technology. Triathletes get caught up in the latest nutrition, the newest GPS watch, or the most recent bike to hit the market. But can those get you over the proverbial hump? Maybe not. Most agree that a big part of success in any sport is due to mental factors. You can have the fanciest items, but they can’t make you push yourself when it’s needed most.

When you build mental toughness you create strategies for when an obstacle is encountered or an uncomfortable feeling arises. Those strategies become tools that help you become comfortable with the uncomfortable. Still uncomfortable during an open water swim? Add these 5 tips to get over your fear of open water to your strategy.

How you can build mental toughness

Assume that your thoughts, feelings, and performance are intertwined. With that, triathletes can begin the process of overcoming anything rather than the feeling of being overcome. Mental training is an important part of an athlete’s overall development. Many do not identify this part of training and often find themselves struggling during their training or a race. One of the basic principles of success and how to build mental toughness is to simplify the process of thinking. Be as prepared for your first triathlon as possible when you know what to expect with this breakdown.

As many will confirm, you can accomplish anything you put your mind to. With so many thoughts going through the brain, it can be difficult to reduce distractions and negatives. One of the reasons why athletes ignore the mental aspect of training is that they are not familiar with the basics of sports psychology and mental training. In keeping with the “less is better” philosophy, mental training is better understood using the construction of the following three words: Think –> Feel–> Perform.

Think

Check-in with yourself before your next swim, bike, or run workout.

Before your next workout, take a moment to identify your thoughts. Are you optimistic about your planned bike ride? Are you thinking about how good you will feel during and after the swim? Maintaining positive thoughts before and during an activity is the first step to controlling your performance. Uncomfortable and negative thoughts might start to creep in. Bring yourself back to your “why” and tell yourself positive “I am” statements. Make these “I am” statements become a habit. Then add that to these 8 additional habits of successful triathletes.

  • I am strong.
  • I am willing to push through this to complete my goal of riding 30 miles.
  • I can swim longer.
  • I am running 10 miles to better myself.  

Feel

Determine your emotional state as you warm up. Identify your thoughts. Are you excited to swim, bike, or run? Do you feel a personal challenge with the distance? Do you feel confident in your abilities? Are you anxious, nervous, or stressed about the mileage? Maintaining positive emotions before and during the workout is the second step in gaining control over your performance. Pro tip: feel more confident when you increase your bike mileage by incorporating these 6 tips.

Consistency is key during training.

Visualize other times in your life or training where you have achieved a goal you set for yourself. Harness this positive feeling and project it towards your current goal. Check your playlist if you are listening to music. Make sure your running playlist consists of music that’ll pump you up and energize you. If more relaxed music or a podcast helps, listen to that to calm your nerves. 

Perform

Practice daily. Be consistent. This does not mean you have to work out every day, but you can put yourself in situations where you have to practice mental toughness. Increase the weights during your workout or add more reps. Add more miles to your ride. Swim for 15 more minutes than last time. If you need to make tweaks to your training to see improvement, follow this advice and adjust accordingly.

Introduce yourself to situations that may happen on race day during your training. Get out of bed and start that workout in the cold weather. Next time it is raining, instead of skipping go out and run in the rain. Of course, that is only if it is safe to do so. Didn’t sleep well? Attempt your planned run. You can see how the lack of sleep affects your ability to keep positive thoughts and emotions. 

Overcome the struggle

Having positive thoughts and feelings right from the start will give you a chance to succeed. This may not result in PR, but you are in a much better position to have a pleasant experience with the right mindset. Your thoughts can affect your emotions, and your emotions can affect your performance. Once you get into the race, a strong swim will lead to more positive thoughts, and more confident emotions. Conversely, negative thoughts usually lead to negative feelings.

If you find yourself struggling, understand your thought process during that specific workout. Chances are negative, self-defeating thoughts are what’s making you question your abilities. Turn your thoughts into something positive, optimistic, and confidence-building. When you go out on the streets, it will help you feel good about yourself and crush your next swim, bike, or run.

Explore these Local Austin Breweries

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Whether you’re new to Austin or visiting for a friendly beercation, these are the 5 local Austin breweries you need to visit. Austin is well-known for having some of the best breweries in the world.

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Guide to Enjoying Outdoor Spaces in Austin

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Take advantage of the beautiful weather at these outdoor spaces in Austin

Finally, the Texas summer is over. While our evenings get darker earlier, there is still plenty of time during the day to enjoy many outdoor spaces in Austin. There are tons of great locations, but we’ve narrowed it down to some of our favorites. From coffee to cocktails and paddleboarding to parks, our list has you covered!

Austin’s murals

Image of the I Heart Queso mural in Austin.There are countless amazing murals around town. We’ve showcased some of our favorite murals along the Austin Marathon course, but that’s just the tip of the paint can! Cycle around town, visit some of the murals, and take a selfie with them. Check the mural for the artist’s handle so you can give them a shoutout on social media. Pro tip: the earlier you get there the better the chances you won’t have to work with traffic or other visitors.

Mozart’s 

Start your morning at Mozart’s, one of the best places in Austin to get coffee. While you’re there, post up on the massive deck and enjoy the Lake Austin views. With plenty of outdoor space, Mozart’s is also an ideal place to work for a few hours or watch the Austin sunset. Mozart’s is on the Austin Marathon course.

Cosmic Coffee 

From breakfast to dinner, Cosmic Coffee has it all. And there is a ton of outdoor space. Start your morning next to waterfalls with a latte and a bagel. Or you could visit the chickens or coy pond before grabbing lunch from one of the food trucks. Pro tip: when it gets really chilly they light the fire pits so you can snuggle up next to a fire with a hot cup of coffee.

Kayak/paddleboard

Austin is fortunate to have Town Lake, a massive body of water downtown that offers so much. Now that the sun isn’t blazing hot, it’s time to get out on the water and really enjoy yourself! Whether you’re into kayaking or stand up paddleboarding, there are plenty of places to get started. Pro tip: this is a great way to spend your rest day. No running, but you’re still outdoors, getting a workout, and enjoying the fresh air.

Gibson Street Bar

Grab a beer and enjoy the outdoor space at Gibson Street Bar. They’re located off Lamar and offer 16 craft beers, cocktails, and wine. There’s something for everyone. Don’t feel like cooking dinner? Visit Luke’s Inside Out trailer for appetizers and burgers. This is a great place to wind down your day.

The Wheel

If you’re in East Austin looking for a neighborhood bar with ample outdoor space, look no further. The Wheel has a rotating selection of local and craft beers. Visit their outdoor beer garden and you’ll be greeted by a beer fountain! The Wheel is on the Austin Marathon course.

Austin Parks

From the world-famous Barton Springs Pool and Town Lake Hike and Bike Trail, Austin is known for its green spaces. It’s truly a benefit to our city. Pack a lunch and enjoy a picnic. Finish the book you’ve been reading. Go for a trail run or bike ride. There are so many ways you can enjoy Austin’s parks. Visit the city’s site to find a park near you.

Stargazing

The stars at night, are big and bright, deep in the heart of Austin! Even the lights of Austin can’t keep all the stars from shining. Take some time after dinner to gaze at the night’s sky and search for shooting stars. Two places to get you started involve a short walk. Visit Mt. Bonnell or the overlook near the 360 Bridge. Both offer sweeping views of the Texas sky. Mt. Bonnell has steps and a longer walk, while the 360 Bridge Overlook is a shorter, more rocky climb. Want to get away from Austin’s light saturation and really see the stars? Visit Enchanted Rock in Fredericksburg.

Sour Duck Market 

Their outdoor seating is ideal for relaxing in the cool air and enjoying happy hour. Sour Duck Market have an on-site smoker and smoke their own meat. Looking to start your day with some coffee and fresh air? Swing by for breakfast and get something from their coffee shop and bakery. Sour Duck is on the Austin Marathon course.

Comedor

Take your upscale dining outside or enjoy craft cocktails on Comedor’s patio. Chefs Gabe Erales and Philip Speer have truly elevated the food game in Austin. You can’t go wrong with anything on their menu, from appetizers to dessert. Don’t sleep on their mouth-watering Bone Marrow Tacos! Their outdoor space is a relaxing oasis in the middle of downtown. Comedor is also home to Austin’s newest running club, Comedor Run Club. Their purpose is to create an inclusive space for Austin’s food community to connect and live a healthier lifestyle.

With so many outdoor spaces in Austin, the only problem you should have is deciding what to visit first! Many of these you can combine into an epic day. Start off with some coffee, kayak for a few hours, enjoy happy hour, and grab some dinner. And you can do this all outdoors! Make sure you take advantage of the amazing Austin weather and visit these outdoor spaces in Austin.

High Five Events To Host Information Session for Potential Part-Time Staff

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Multiple Event Opportunities in 2023 for Those Seeking Part Time Work

High Five Events, one of the largest privately owned event production companies in the United States, is offering a recruitment event for potential part time staff at the High Five Events office on January 5, 2023 at 6:30 PM in Austin, Texas.

Everyone is welcome to attend the session.  It will offer the opportunity for interested people to learn the basics of working part time at High Five Events.  There will be an opportunity for Q&A and to meet some full and part time staff.  

“Our part time staff is crucial to the success of each one of our multiple events,” said Dan Carroll, co-owner of High Five Events.  “This is a great opportunity for those interested in event production, learning more about the behind-the-scenes of running and triathlon events, and also for extra income or to meet new people.”

No previous event experience is required, but willingness to work outside and on weekends is necessary for successful applicants.  Part time staff join the crew for the weekend days of the event, but many will work during the week leading up to the event as well.  

Below is the calendar of events for 2023 part time work: 

3M Half Marathon – January 22

Ascension Seton Austin Marathon – February 19

Statesman Cap10K – April 16

CapTex Tri – May 29

Livestrong Challenge – September 10

Kerrville Triathlon Festival – September 23 & 24

For those interested in becoming part of the crew, please complete this form to provide your contact information and if you will attend the session.