Ascension Seton CapTex Tri and GU Energy Labs Continue Partnership to Fuel Athletes

The CapTex Tri and GU Energy Labs both Committed to Fueling Optimal Performance During Race

The Ascension Seton CapTex Tri is delighted to announce the continuation of its partnership with GU Energy Labs, who will once again serve as the event’s official Energy Gel and Chew sponsor of the premier downtown triathlon. Athletes participating in the triathlon will benefit from GU’s nutrition science backed products across all distances of the event. Owned and organized by High Five Events, the CapTex Tri is set to unfold in downtown Austin, Texas, on Memorial Day, May 27.

“We are thrilled to energize and fuel triathletes with our Energy Gels and Chews at the CapTex Triathlon this Memorial Day weekend”, Cody Logan, Brand Experience Manager at GU Energy Labs, shared. “It’s also a priority for us to encourage athletes to contribute to environmental sustainability by recycling their sports nutrition wrappers at TerraCycle stations provided during the race.”

GU will refuel participants at all three aid stations on course. Participants can select from vanilla orange roctane (caffeine) salted lime roctane (caffeine) blueberry pomegranate roctane (caffeine) lemonade liquid energy (no caffeine), and strawberry chews (caffeine).

Megan Frausto, Partnership Manager at High Five Events, stated, “Through our partnership with GU, we are able to provide athletes with essential nutritional support, pivotal for sustaining peak performance throughout the race. GU’s foundation in nutritional science empowers athletes to achieve their potential. We are grateful for their ongoing commitment and support.”

For over 30 years, the CapTex Tri continues to be renowned for its status as the premier triathlon in Austin, Texas the #1 city in America. Triathletes will start their journey with a refreshing swim in Lady Bird Lake, then hop on their bike and ride straight into the heart of the city, with the Texas Capitol as their backdrop. And finally, it’s time to lace up those running shoes for a picturesque run through Butler Park before the big finish line and party at Auditorium Shores. 

The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. CapTex Tri takes place on Memorial Day, May 27, 2024. The weekend kicks off with a Health and Fitness Expo on May 28. Interested participants can complete their registration through the official website. Exhibitor registration is still open for the expo and race day.


About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About GU Energy Labs:  GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at