Finish line festival to feature new Austin based independent beer brand
High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Ascension Seton CapTex Tri. This inaugural agreement means EIGHT Beer will feature its Texas-brewed beer at the finish line festival’s beer garden for finishers aged 21 and up. The 31st annual CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023.
“As an avid triathlete myself, I couldn’t be more thrilled that EIGHT is the new official beer sponsor of the CapTex Tri. The tri community is one that we admire greatly at EIGHT for their hard work and dedication. We’re excited to raise an EIGHT in celebration with everyone after the race.” – Ruchi Desai, EIGHT Co-Founder and Co-CEO
EIGHT, founded by NFL legend and lifelong fitness enthusiast Troy Aikman is a light lager brewed with organic grains and no added adjuncts, fillers, or preservatives, 90 calories and 2.6g carbs per 12 oz serving. EIGHT will be available to finishers and spectators in the EIGHT Beer Garden at the finish line festival for CapTex Tri. The EIGHT Beer Garden will provide runners and their friends and family a place to gather, relax and enjoy a cold EIGHT post-race. EIGHT branded swag will also be available in the post-race festivities. In addition, samples will be provided to those 21 and older at the Health and Fitness Expo at Palmer Events Center on May 28th, 2023.
“EIGHT, based in Austin, is brewed for those who never settle, making them the perfect beer partner for Austin’s only downtown triathlon,” said Megan Frausto, partnership manager of High Five Events. “We are excited to see all our triathletes celebrate with an EIGHT on Memorial Day.”
CapTex Tri celebrated its 30th anniversary last year with a sold out crowd. This year is on track to be the biggest on record. The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023 with a Health and Fitness Expo on May 28th. Participant registration can be found HERE. Exhibitor registration is still open for the expo and race day.
About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years’ combined experience organizing large events across different venue types in a variety of locations. The company has landed on Inc. 500 fastest growing companies in both 2019 and 2020.
About EIGHT: NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by NFL legend and lifelong fitness enthusiast Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Because how we do one thing is how we do everything-whatever you’re after; cheers to the chase. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to All. Follow EIGHT @drinkEIGHTbeer on Instagram